Republic of the Philippines
COMMISSION ON HIGHER EDUCATION
ILOILO STATE COLLEGE OF FISHERIES
SCHOOL OF GRADUATE STUDIES
Barotac Nuevo, Iloilo

Subject: EDUC 608 Communication on Education
Professor: Elizabeth Tanaleon, Ph.D.
Student: Claire S. Juarez

1. For social mobilization, how can large number of people in the
different levels of society be brought into supporting educational reforms
and programs?\'

Social mobilization campaigns often require that more than one
channel of communication be used at the same time; so focusing on the mass
media has its place. The most successful communication efforts require
multi-media, multi-channel approaches. Specifically, the combination of
mass media and interpersonal channels is effective for linking information-
giving with the possibility of producing behaviour change. The use of
multiple communication channels to create synergistic effect. Effective
programs use several channels to deliver their messages. This means that,
like several other stakeholder groups, ministries of education should see
themselves as partners in education and can now support the educational
reforms and programs of a school since the right message comes across to
them.

2. Agree or disagree on this controversial advocacy on cultural values and
behaviors that continued schooling will breed irresponsible
relationships, wives and mothers as well as husbands and family man.

I disagree because everything can be communicated to your partner the
challenges that will be experience if anyone from you will continue
schooling. To minimize problems and to enhance your relationship,
communicate before and during challenging times. Communication, however,
is not simply a matter of exchanging information (although that is an
important part of a respectful relationship). Communication about one\'s
feelings is also important. Letting your partner know the emotions you have
about a situation, even one you may have agreed to accept, can be just as
important as letting each other know what time you\'ll be home. In addition,
communicating your sensitivity to your partner\'s thoughts and feelings is
also important. Otherwise, invisible resentment can start to accumulate and
not get expressed until the situation does not seem to match the emotions
at the time.

Sometimes, simply communicating verbally isn\'t enough, especially
given the busy life of being in graduate or professional school. Keeping a
calender or some other tool to help plan together, as much as possible, can
help alleviate the strain that results when you made need to change some
plans. This also helps acknowledge the disappointment, not to mention keep
track of how often disappointments are happening.

3. Most recent opportunities for mass communication in education are
provided by new information technologies. Cite examples and support your
point of view.

According to this new definition, media education belongs to the
systematic study of
education, especially focusing on educational applications provided by
modern information and communication technologies, the virtual school and
the virtual university in an open multimedia-based learning environment.
This environment is also characterized by such networked, cooperative, and
virtual. The main task of this kind of media education is to look after
changes occurring in learning environments from the point of view of the
teaching/learning process. Besides this, its role is to conduct research on
and develop teaching, working and studying practices as well as the salient
characteristics of various media.

Pedagogy in this respect could be labelled \'virtual pedagogy\' as its
role is also to analyze the various virtual applications and "smart"
products that technology has brought with it. Communication refers to mass
communication but it is being replaced to a growing extent by small-group
or focused-group communication, such as email, computer conferencing, mail
lists, newsgroups, and desktop videoconferencing.

4. How significant the roles of parents/teacher and community association
in promoting collaboration among partners in education?


Education takes place not only in schools but also within families,
communities, and society. Despite the various degree of responsibilities
taken by each group, none can be the sole agent to take 100 %
responsibility for educating children. Parents and families cannot be the
only group of people for children\'s education as long as their children
interact with and learn from the world outside their families. Communities
and society must support parents and families in the upbringing,
socializing, and educating of their children. Schools are institutions
that can prepare children to contribute to the betterment of the society in
which they operate, by equipping them with skills important in society.
Schools cannot and should not operate as separate entities within society.


Epstein (1995, 1997) seeks ways to help children succeed in school
and later life, and focuses on partnerships of schools, families, and
communities that attempt to: (a) improve school programs and school
climate; (b) provide family services and support; (c) increase parents\'
skills and leadership;