The Marketing Mix

Introduction

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

In 1953, Neil H, Borden took that theories in his teaching. The term "marketing mix" became popularized after Borden published his article, The Concept of the Marketing Mix in 1964. Borden's marketing mix which including product planning, pricing, branding, distribution channels, personal selling, advertising, promotions channels, packaging and other factors

Overall that information, a business firm controls four important elements of marketing that it combines in a way that reaches the firm’s target market. These are depen...